Categories: Web

Internet usage spikes during superstorm Sandy

Internet usage on the East coast of the United States spiked 114% on Monday as many workers and school-goers were confined to their homes during superstorm Sandy.

Sandvine, a company that works with internet service providers to improve customer experience, collected data from a singular, but unnamed, city on the East coast directly in Sandy’s path between 9am – 5pm EDT.

Internet usage surges during Hurricane Sandy

Internet usage increased 114% when compared to a similar period on a typical Monday during October. The increase was sustained throughout the day.

Usage patterns were said to be “similar to what is observed on weekday evenings”, with internet communication services and media consumption among the most popular activities.

Netflix witnessed a traffic volume increase of 150%, while Skype witnessed a service usage increase of 122%, with a notable spike around 5pm.

While these aforementioned high-bandwidth services are likely responsible for the majority of traffic surge, internet conversation around the topic was also huge. Facebook’s Journalism Program Manager Vadim Lavrusik posted the top 10 shared terms on Facebook in the United States yesterday morning. They speak for themselves;

  1. we are ok
  2. power – lost power, have power, no power
  3. damage
  4. hope everyone is ok
  5. trees
  6. made it
  7. safe
  8. thankful
  9. fine
  10. affected
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Byte-sized solutions: How tech is transforming life with food allergies 

Nine-year-old Addie Lao from California lives with severe allergies to peanuts, tree nuts, sesame seeds,…

2 days ago

Credibl appoints sustainability leader Viral Thakker as Chief Business Officer to help more businesses achieve regulatory ESG compliance 

Sustainable investment in the US has faced political backlash in 2025 after the current administration's…

2 days ago

CATALYST Launches Real-Time Satellite Intelligence Service for National Defense Agencies

For many decades, satellite images have played an important role in the arena of national…

5 days ago

Digital ID is the key to unlocking digital identity for the DPI panopticon

Your biometrics are your identification, your identity is you; together they feed the interoperable digital…

5 days ago

AI enterprise Prezent wins back-to-back Inc. Power Partner Award

Inc.'s Power Partner Awards present the definitive list of B2B partners in the U.S. and…

6 days ago

Allie AI raises $5.2 million to advance autonomous intelligence in global manufacturing systems

AI continues to transform the operations of enterprises across the globe, including in manufacturing. In…

6 days ago