While Cyber Monday has cemented itself as the single most important online holiday shopping date since 2010, a surprising trend has seen Thanksgiving Day emerge as a day used increasingly for shopping activity.
Thanksgiving’s five-year growth rate to 2011 has surged to 128%, surpassing Cyber Monday’s five-year growth rate of 106%, Black Friday’s 88% and Green Monday’s 71% growth rate.
While Thanksgiving is seeing the largest growth in terms of spend, it’s still far behind Cyber Monday. Last year consumers in the United States spent $479 million on Thanksgiving compared to $1.25 billion on Cyber Monday.
Overall, the holiday season growth rate over the past five years is 51%.
Cyber Monday first earned its moniker in 2005 and, at the time, ranked between 8th and 12th among holiday season spending days. After some attractive discounts and heavy promotion by retailers, Cyber Monday became the third highest grossing holiday spending day in 2008. In 2009, Cyber Monday ranked second. Then in 2010, Cyber Monday became the single most important holiday season spending day and has retained that title since.
This year, spending is expected to exceed $1.5 billion on Cyber Monday.
Nine-year-old Addie Lao from California lives with severe allergies to peanuts, tree nuts, sesame seeds,…
Sustainable investment in the US has faced political backlash in 2025 after the current administration's…
For many decades, satellite images have played an important role in the arena of national…
Your biometrics are your identification, your identity is you; together they feed the interoperable digital…
Inc.'s Power Partner Awards present the definitive list of B2B partners in the U.S. and…
AI continues to transform the operations of enterprises across the globe, including in manufacturing. In…
View Comments
Adobe has just posted a daily sales prediction of online retail which will be updated with actual sales data every day. To follow the progress of online retailers this holiday season, visit http://adobe.com/go/onlineshopping.