Categories: Web

Apple mobile web traffic eclipses that of desktop for the first time

Overall internet usage on Apple’s mobile products may have exceeded that of its desktop products for the first time, that’s according to web market share data from analytics firm Chitika.

The overall percentage of internet usage on iOS devices – the iPhone, iPad and iPod Touch – may have actually eclipsed that of Apple products running its desktop operating system, OS X – namely all forms of MacBook, Mac mini, iMac and Mac Pro.

In 2011, Apple sold around 93.2 million iPhones and over 40 million iPads. In the fourth quarter alone, Apple sold 17 million iPhones and 11 million iPads, but only 4.89 million Macs. As it stands, iOS currently accounts for 8.15% of all web traffic, while OS X now accounts for 7.96%.

A number of factors may be a play here. The record numbers of iOS device sales may be ebbing away at Mac OS X’s web traffic share, as would strong sales of other mobile devices, most notably Android. There will eventually come a time when overall mobile web traffic overtakes desktop web traffic.

However, StatCounter data doesn’t agree with Chitika. As of January 2012, Mac OS X web share stood at 7.33%, while iOS web share was significantly less at 1.71%. The vast difference in data makes it hard to confidently rely on either analysis.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

10 Independent Writers Leading the Design Conversation in 2025

While major design houses and celebrities often steal the spotlight, it’s the independent voices behind…

3 days ago

Building trust across clouds: Expert insight on how AI cloud-native MFT platforms are empowering businesses (Brains Byte Back Podcast)

For modern, data-driven organizations, managing data effectively is an ongoing challenge.  (more…)

4 days ago

Securing the future of healthy code: “Make it simple, scalable & a no-brainer for teams of all sizes”

A dream is often born when things get tough and tedious. While DevSecOps is a…

4 days ago

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

5 days ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

6 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

6 days ago