Categories: Technology

Meet the new Windows logo that’s not a flag

Microsoft has unveiled the new Windows 8 logo. It moves aways from the accustomed four-colour flag to a cleaner, more window-like logo – which happens to look a lot like a Nordic Cross flag!

According to Microsoft, the new Windows 8 logo will help better reflect their Metro-style design principals, while reconnecting with “some of the powerful characteristics of previous incarnations”.

The original Windows 1.0 logo did resemble that of an actual window but evolved into a more flag-like symbol from Windows 3.1 onwards. Now, Microsoft want to “return it to its original meaning” and bring Windows “back to its roots”.

The new logo carries Microsoft’s Metro principals, a typography-based design language influenced heavily by Swiss graphic design, and is described as “authentically digital”. It has perspective that adds a slight sense of motion, which apparently aligns it with the “fast and fluid style you’ll find throughout Windows 8”.

The single Windows 8 logo that has been released is blue in colour, but this is variable and will change in hue to reflect personal user theme settings. Microsoft Windows 8 is expected to be released before the end of the year, possibly in October.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Reality intelligence startup Track3D raises $10M to tackle construction delays

Construction is one of the world’s most complex industries to manage. Projects run late, costs…

15 hours ago

UK to force digital ID, Blair Institute claims 62% of Brits favor digital identity

Illegal immigration is the Trojan Horse of choice to deliver mandatory digital ID: perspective Using…

18 hours ago

97% of CIOs, CTOs concerned about unethical use of AI at companies: Report

Since the launch of OpenAI’s ChatGPT in late 2022, use of artificial intelligence (AI) has…

2 days ago

We can’t eat it, but AI will feed the world

Since its massification in the early 2020s, AI has been slowly integrated into sectors as…

7 days ago

To monitor disinformation Von der Leyen urges European Democracy Shield, Center for Democratic Resilience

The EU, UN, WEF, and G20 all call on stakeholders to mitigate the harmful effects…

7 days ago

Trump Takes Aim at Remote Work—Is He the Movement’s Top Adversary?

Back in 2018, I wrote a story, To Kill an Outsourcing Bird. For my younger readers,…

1 week ago