Categories: Social Media

What’s Twitter’s big search and discovery announcement?

What’s your theory on Twitter’s game-changing update?

An alluring and dramatic tweet from a lead engineer at Twitter promises permanent change to its search and discovery features very soon – tomorrow in fact.

Engineering manager Pankaj Gupta tweeted early this morning about how search and discovery at Twitter was “set to change forever” after tomorrow, and congratulated his team on the “enormity” of this change that few could presently comprehend.

As you’d expect, the tweet was well-received, retweeted by 281 others and favourited by 50 at the time of writing.

Twitter search has always been woeful to say the least. From our own understanding, and we may be corrected on this, Twitter will only ever return up to 1500 results for a given search term. Depending on the popularity of said term, search results will appear as far back as seven to 15 days. Of course you’re forced to scroll through all the results to get to the first mention of a certain term or hashtag.

Gupta also mentioned discovery. Twitter has been doing a lot with discovery recently, having introduced a dedicated Discover tab late last year. With Discover, Twitter algorithmically curates its most popular tweeted content based on your interests. A nice idea but still greatly underused.

Business Insider are suggesting that Twitter will be going all Flipboard-like, but we’re not convinced. Only tomorrow will tell. Until then, feel free to share your theories in the comments.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

10 Independent Writers Leading the Design Conversation in 2025

While major design houses and celebrities often steal the spotlight, it’s the independent voices behind…

3 days ago

Building trust across clouds: Expert insight on how AI cloud-native MFT platforms are empowering businesses (Brains Byte Back Podcast)

For modern, data-driven organizations, managing data effectively is an ongoing challenge.  (more…)

4 days ago

Securing the future of healthy code: “Make it simple, scalable & a no-brainer for teams of all sizes”

A dream is often born when things get tough and tedious. While DevSecOps is a…

4 days ago

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

5 days ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

6 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

6 days ago