Categories: Social Media

Ticketmaster lets you see where your friends are sitting with new Facebook integration

Ticketmaster has just introduced a great example of how Facebook’s social graph can be used in the real world. Event attendees can now share their venue seat location with Facebook friends, or with the wider Facebook community if so desired, on interactive venue maps.

If ticket buyers choose to connect their Facebook account with Ticketmaster, they’ll see an interactive map highlighting where their friends are already seated, enabling them to purchase tickets nearby. The idea is simple but according to executive vice president of ecommerce Kip Levin, will ultimately lead to increased ticket sales,

“We’ve learned a lot talking directly to consumers about how it’s impacted their purchase experience. One thing jumped out early on: people were buying tickets they would not have otherwise purchased because they could select seats near where friends or family were already sitting.”

Ticketmaster’s interactive seat map is now live for more than 9,000 events. When choosing event seats, a list now appears on the left-hand-side showing Facebook friends that are already attending the same event and have chosen to share this information. Small Facebook flags over seat locations denote friends’ purchased seats.

With 75% of Ticketmaster users already on Facebook, seat-tagging has real potential to drive up ticket sales and improve the concert going experience for all.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Tony Colon to keynote Articulate conference alongside industry execs, share best practices for leading in an AI-first future

At the outset of 2025, digital workflow platform ServiceNow revealed plans to hire up to…

3 days ago

Digital ID, face scans for age verification are becoming internet passports

Online age checks are not just about children; they're about getting everybody onboard with digital…

3 days ago

15 startup conferences that are actually worth attending in 2025

Big-name expos and star-studded keynotes may grab headlines, but in 2025, it’s the smaller, more…

4 days ago

US wants digital ID for patients, providers & payers

Trump says the system will be 'entirely opt-in,' but HHS is looking to encourage, require…

2 weeks ago

Why a proactive approach to threat exposure pays dividends 

Over the past year, not only has the frequency of cyberattacks skyrocketed across all industries…

2 weeks ago

What Triggered Trump’s Outburst Against Stephen Colbert?

My favorite English teacher got fired. It was during the pre-Late-Show era that Colbert helped…

2 weeks ago