Categories: Social Media

Ireland’s Data Protection Commissioner confirms deletion of Facebook facial recognition data in the EU

Both the Irish Data Protection Commissioner (DPC) and the Hamburg Commissioner for Data Protection and Freedom of Information in Germany have independently confirmed today that all Facebook facial recognition data of European Union citizens has been deleted by the social network.

Ciara O’Sullivan, a spokesperson for the Office of the Irish Data Protection Commissioner, confirmed Facebook’s deletion of controversial facial recognition data that it had been collecting since December 2010, stating that “we recently reviewed the source code and execution process used in the deletion process and can confirm that we were satisfied with the processes used by Facebook to delete the templates in line with its commitment”.

Data protection authorities in Germany also confirmed Facebook’s compliance, stating that “for the time being, it is settled”.

Last September, following a “robust review” of Facebook by Ireland’s Data Protection Commissioner, Facebook committed to deleting facial recognition ‘templates’ for existing users by October 15, 2012. Facebook had already disabled Tag Suggestions to new users in September.

Facebook Tag Suggestions

Facebook uses facial recognition to suggest whom users should tag in photos. By semi-automating the task of tagging images, Facebook can dramatically increase the number of tagged photos, providing increased social context and social graph data that the company craves.

Facebook last week announced that it had re-enabled Tag Suggestions to users in the United States, which, at first glance, appears to be the same product even after a five month hiatus. It’s odd that such an influential and well-established feature now exists in one market and not the other – something which may harm the overall consistency and quality of the service going forward.

When asked if facial recognition would return to the service in Europe, Facebook stated that “for the moment” no such plans are in place.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Reality intelligence startup Track3D raises $10M to tackle construction delays

Construction is one of the world’s most complex industries to manage. Projects run late, costs…

1 day ago

UK to force digital ID, Blair Institute claims 62% of Brits favor digital identity

Illegal immigration is the Trojan Horse of choice to deliver mandatory digital ID: perspective Using…

1 day ago

97% of CIOs, CTOs concerned about unethical use of AI at companies: Report

Since the launch of OpenAI’s ChatGPT in late 2022, use of artificial intelligence (AI) has…

2 days ago

We can’t eat it, but AI will feed the world

Since its massification in the early 2020s, AI has been slowly integrated into sectors as…

1 week ago

To monitor disinformation Von der Leyen urges European Democracy Shield, Center for Democratic Resilience

The EU, UN, WEF, and G20 all call on stakeholders to mitigate the harmful effects…

1 week ago

Trump Takes Aim at Remote Work—Is He the Movement’s Top Adversary?

Back in 2018, I wrote a story, To Kill an Outsourcing Bird. For my younger readers,…

1 week ago