The Guardian have today released an updated version of their iPhone app that now employs a subscription-based model instead of a one-off fee.
The original Guardian iPhone app was launched in December 2009, and reportedly has had over 200,000 downloads. Around 75% of those that downloaded the app continue to use it regularly. The Guardian is eager to effectively monetise this section of dedicated readers by introducing a subscription model.
The subscription prices of quite cheap with two options available on offer. The first is a six month subscription at €3.99, and the second a year long subscription at €5.49. It’s highly likely that a good percentage of regular iPhone readers of the Guardian’s content will continue their commitment and subscribe to the new app; commitment they’ve shown in purchasing the original app.
If an estimated 170,000 regular users of the app indeed subscribe to the app for one year, this would represent almost €1 million in revenue for The Guardian. Even a more conservative estimate would still amount to sizable earnings for the company.
While major design houses and celebrities often steal the spotlight, it’s the independent voices behind…
For modern, data-driven organizations, managing data effectively is an ongoing challenge. (more…)
A dream is often born when things get tough and tedious. While DevSecOps is a…
DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…
Across industries, AI has been promised as the magic bullet, poised to solve different business…
How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…
View Comments