Categories: Mobile

Early data from Thanksgiving and Black Friday reiterates the rise of mobile commerce

As if this needed reiteration but mobile payments are definitely on the rise, with early data reports from Thanksgiving and Black Friday confirming what we all predicted – an increase in online commerce, and specifically, an increase in mobile commerce.

According to data from PayPal, the world’s most prolific online payments processor, Thanksgiving 2012 witnessed a 173% increase in mobile payment volume globally when compared to Thanksgiving 2011. Indeed, Thanksgiving 2011 witnessed an increase of 511% on Thanksgiving 2010, just as mobile payments really began to take off.

On Thanksgiving Day 2012, there was a 164% increase in the number of mobile customers on the previous year’s holiday.

Between 12pm-1pm PST (8pm-9pm GMT) was the busiest period worldwide for mobile commerce this Thanksgiving Day. Houston, Los Angeles, Chicago, Miami and New York were the five cities where the most mobile purchases originated.

As for yesterday, Black Friday, PayPal experienced a 190% increase in global mobile payment volume as of 11am PST.

Again early Black Friday data from IBM, which tracks online conversions from some of the biggest but unnamed online retailers, suggests that tablets, and specifically the iPad, are important to online commerce, with conversion rates of Apple’s tablet device reaching 4.2%, higher than any other mobile device.

Overall, online sales on Black Friday appear to be up 20% on 2011.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

10 Independent Writers Leading the Design Conversation in 2025

While major design houses and celebrities often steal the spotlight, it’s the independent voices behind…

3 days ago

Building trust across clouds: Expert insight on how AI cloud-native MFT platforms are empowering businesses (Brains Byte Back Podcast)

For modern, data-driven organizations, managing data effectively is an ongoing challenge.  (more…)

4 days ago

Securing the future of healthy code: “Make it simple, scalable & a no-brainer for teams of all sizes”

A dream is often born when things get tough and tedious. While DevSecOps is a…

4 days ago

G20 South Africa commits to advancing digital public infrastructure globally

DPI involves giving everybody electricity & internet, making them sign up for digital ID, and…

5 days ago

Nisum, Applied AI Consulting partner-up to turn the promise of AI into tangible results

Across industries, AI has been promised as the magic bullet, poised to solve different business…

6 days ago

WEF blog calls for an ‘International Cybercrime Coordination Authority’ to impose collective penalties on uncooperative nations

How long until online misinformation and disinformation are considered cybercrimes? perspective The World Economic Forum…

6 days ago